About Us
Nº1. WHO WE ARE
Milkshake is a creative agency that’s all about the fluff.
You know, those extra things that make your brand absolutely indelible. The icing on the cake. The cherry on top.
We wear some pretty nerdy glasses. (In fact, our name comes from a Harvard professor’s study on McDonalds’ milkshake sales!)
In our world, marketing is viewed with a methodological, evidence-based lens.
Unsurprisingly founded by a scientist, Milkshake is obsessed with the psychological power of brand and its human connections.
We stand as the antithesis to ‘sans serif’ agencies by embracing a unique, scientifically-driven approach and creating accessible solutions for all budgets.
Sound like your kind of agency? Grab an extra straw…
From the start ups to the sole traders, most agencies forget the little guy.
Not us.
Milkshake was born from the belief that every business should have access to quality marketing solutions, regardless of their size or budget because often, the littlest businesses have the biggest heart.
But let’s rewind a bit... I have always loved writing and the power of words. My high school english teacher still uses my A++ Romeo and Juliet essay as a sample of excellent work all these years later (#flex). I went on to study a science degree but best efforts aside, was drawn back into the world of words.
I’ve come a ways since Shakespeare, having had the pleasure of writing words and crafting campaigns for small and big businesses alike, across all industries. A scientist first, I’ve long been fascinated by the behavioural basis of our interactions with brands. I use that endless curiosity to bring a unique perspective to the creative industry.
Nº2. A NOTE FROM OUR CREATIVE DIRECTOR
CREATIVE DIRECTOR
Throughout my career, spanning multiple facets of marketing, I became frustrated with the practices of many agencies. I felt like many marketing teams were simply going through the motions, with a distinct lack of evidence based reasoning behind decisions. Specifically, those rigid, conventional operators promising the sky then creating uninspired, cookie cutter work for a pretty penny. Sadly in this unregulated industry, these types of businesses are rife. They also fail to provide accessible options for smaller businesses.
Created as the antithesis to what I’ve dubbed as ‘sans serif’ agencies (read: boring, garden variety, spiritless), Milkshake is here to disrupt the status quo.
We’re a fresh alternative that embodies my personal values of authenticity, honesty and transparency. So, you can expect Milkshake to tell it like it is, and always walk the walk.
Branding has the power to create emotional connections and loyalty that transcend the physical product or service. It’s as much a science as it is an art, which is why we apply a unique scientific approach to our creative process, allowing us to craft brands and stories that truly resonate with your target audience.
If you got this far, you absolutely deserve a cookie! 🍪!
Why not stay a while and browse through the inside of my brain over on the blog? If you’re interested in working with us, please feel free to reach out to discuss your project, no matter how small. I so look forward to co-creating something incredible with you!
-S