This blog post will save you from the trap of the cringey Canva template logo that screams ‘unprofessional’.

In this edition of the Milkshake blog, I encourage my readers to eat cake for educational purposes.

Good ol’ lesson in supply and demand or masters of exclusivity strategy? Whatever your take, here’s how Hermès became French for ‘luxury’.

A new rebrand has killed the iconic Captain, so I performed a post-mortem.

Supermarket chain ALDI is currently giving a masterclass in how to leverage distinctive brand assets beyond your category to create a high impact campaign. How? The answer is pretty simple, but they’re calling it ALDImania…